Direct Medya

Retail media solutions for the Russian market

We help brands increase visibility and sales across marketplaces and digital retail platforms.

Strategic Framework

Retail Media growth architecture

We help brands increase visibility and sales across marketplaces and digital retail platforms.

DMDirect MedyaStrategy Engine
01Market 02Channel 03Content 04Conversion
01

Approach

Retail Media requires a market-specific strategy

Marketplace visibility directly impacts sales. Retail media must be managed together with product positioning, competition and conversion performance.

We focus on reaching customers at the point of purchase with the right product, targeting and campaign structure.

What We Do

Retail Media services we deliver

We plan strategy, channel management, localized content and measurement infrastructure under one growth objective.

  • Marketplace visibility
  • Ozon advertising solutions
  • Retail media strategy
  • Product-based campaigns
  • Yandex ecosystem integration
  • Sales performance analysis
  • Conversion optimization
  • Reporting

Channels

Channels we work with

Channel selection is based on your target market, user behavior, industry and conversion goals.

01

Ozon

Marketplace visibility and product advertising opportunities.

02

Wildberries

Retail presence and marketplace growth strategies.

03

Yandex Ecosystem

Search, product discovery and purchase-intent channels.

04

Product Campaigns

Campaigns built around sales performance and product demand.

Process

Clear process, measurable progress.

Every project is managed through a transparent workflow built around market fit, content, channels and performance metrics.

01

Audit

We review products, competitors and marketplace opportunities.

02

Strategy

We define product priorities and retail media goals.

03

Setup

We prepare campaign structure and measurement flow.

04

Management

We optimize campaigns based on sales and visibility data.

05

Reporting

We report performance, sales impact and improvement areas.

Why Direct Medya?

Local expertise, measurable growth and smooth communication.

We manage advertising, content, SEO, localization and conversion processes under one strategy for Russia and the CIS.

  • 12+ years of international digital marketing experience
  • Native Russian market expertise
  • English and Turkish communication
  • Yandex, VK, Telegram and local media ecosystem knowledge
  • Conversion and reporting-focused work model
  • Sustainable growth instead of short-term traffic

Let's build your growth strategy for Russia & the CIS.

We can evaluate your market, channels and growth opportunities together.

Schedule a Meeting