Cookie Policy

1. What Are Cookies?

Cookies are small text files stored on your device by your browser when you visit a website. They allow the site to function, visits to be measured and advertising performance to be evaluated.

2. Types of Cookies We Use

• Strictly necessary cookies and local storage: Required for the core functions of the website and to remember your cookie choice (dm_cookie_consent, stored in your browser’s local storage for 12 months). No consent is required for these.
• Analytics cookies: Help us improve the website by collecting information such as visitor numbers, traffic sources, pages visited and on-site behaviour. We use Google Analytics 4 and Yandex Metrica (including click maps and session recording/Webvisor) for this purpose.
• Advertising and marketing cookies: Used by Google Ads to measure the performance of our campaigns and track conversions such as form submissions.

3. Main Cookies Used

• _ga, _ga_* — Google Analytics; to distinguish visitors and measure sessions. Retention: up to 2 years.
• _gcl_au — Google Ads; to attribute ad clicks and conversions. Retention: 90 days.
• _ym_uid, _ym_d — Yandex Metrica; to recognise visitors and store the first visit date. Retention: 1 year.
• _ym_isad, _ym_visorc — Yandex Metrica; ad blocker detection and session recording (Webvisor). Retention: from the session up to 2 days.

4. Third-Party Providers

Analytics and advertising cookies are provided by Google LLC / Google Ireland Ltd. and Yandex LLC. Data collected through these cookies may be processed on the providers’ servers outside Türkiye. For details, see the Google Privacy Policy and the Yandex Privacy Policy.

5. Managing Your Cookie Preferences

Analytics and advertising cookies are not used unless you select “Accept” in the cookie notice shown on your first visit. You can withdraw or change your consent at any time via the Cookie Settings link at the bottom of the page. Your choice is stored for 12 months, after which you will be asked again.

You can also delete or block cookies in your browser settings. If you block strictly necessary cookies, some parts of the site may not work properly.

You can opt out of Google Analytics with the Google Analytics Opt-out Browser Add-on and of Yandex Metrica using the Yandex Metrica opt-out method. You can manage personalised Google ads in Google Ad Settings.

6. Personal Data Protection

For details on personal data processed through cookies and your rights under the KVKK, please see our Privacy Notice. For questions, contact us at info@directmedya.com.